Which major sports brand first implemented the 'NIKEiD' concept allowing customers to completely personalize their athletic shoes online?

The world of sports equipment is constantly evolving with new technologies and design approaches. One area where innovation has been particularly dramatic is athletic footwear. Major sports brands invest millions in research and development to create products that can enhance performance, reduce injury risk, and stand out in a competitive marketplace. Test your knowledge about a groundbreaking retail design approach that changed how athletic shoes are developed and sold.

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