Which retailer launched the first modern customer loyalty program with personalized rewards based on purchase data, revolutionizing retail analytics in the 1990s?

Test your knowledge about one of the most influential customer loyalty programs in retail history! While loyalty programs are ubiquitous today, there was a time when the concept was revolutionary. This trivia question explores the origins of a program that fundamentally changed how retailers approach customer retention and data collection, setting the standard for loyalty initiatives across industries worldwide.

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Tesco with its Clubcard program (1995)
American Airlines with AAdvantage (1981)
Walmart with Walmart Plus (1999)
Target with REDcard (1994)