Which retail partnership launched in 2003 is credited with revolutionizing digital music sales and creating a viable alternative to music piracy?

In the early 2000s, as physical music sales were declining due to digital piracy, one strategic retail partnership revolutionized how people consumed music legally and helped save the industry. This collaboration between a tech company and major music labels created a new digital ecosystem that would influence music retail for decades to come. Test your knowledge about this pivotal moment in music industry history!

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Apple and major record labels launching the iTunes Store
Amazon and Sony BMG creating the first MP3 store
Microsoft and Universal Music launching the Zune Marketplace
Walmart and EMI creating the first subscription streaming service