Which music retailer first pioneered the use of 'audio signature zones' in their stores, where different sections had unique soundscapes tailored to the genre being displayed?

Sonic branding has revolutionized how music retailers connect with customers. From distinctive in-store soundscapes to memorable audio logos, music retailers have leveraged sound as a powerful tool to differentiate their brands and create immersive shopping experiences. This poll tests your knowledge of a groundbreaking sonic branding innovation that transformed the music retail landscape in recent years.

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Guitar Center with their 'Sound Experience' concept in 2018
HMV with their 'Sonic Segments' program in 2017
Sam Ash Music with their 'Genre Atmospheres' initiative in 2019
Sweetwater Sound with their 'Immersive Audio Environments' in 2016