Which struggling candy brand saw sales increase by over 65% after appearing in the 1982 film 'E.T. the Extra-Terrestrial', leading to one of the most successful product placement deals in film history?

Product placement has become a sophisticated art in movies and TV shows, sometimes creating unforgettable cultural moments. Some product appearances have become so iconic that they've significantly boosted sales or even saved brands from decline. Test your knowledge about these famous product integrations that changed how we view marketing in entertainment!

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