Which candy experienced a 65% sales increase after its prominent feature in Steven Spielberg's 1982 film 'E.T. the Extra-Terrestrial', following Hershey's innovative product placement deal?

Product placement in films and TV shows has evolved from subtle background appearances to strategic marketing partnerships worth millions. These brand integrations can make or break products and have sometimes created unexpected cultural phenomena. Test your knowledge about one of the most famous product placement success stories in cinema history that transformed a struggling candy's fortune.

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