Which innovative product launch strategy did 'Hamilton' use that revolutionized Broadway ticket sales and accessibility?

The performing arts industry has embraced digital marketing to reach new audiences and sell tickets. Broadway shows in particular have pioneered innovative product launches and marketing strategies to stand out in a competitive entertainment landscape. Test your knowledge about how Broadway productions have utilized digital platforms and marketing techniques to launch shows successfully in recent years.

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The #Ham4Ham lottery, which offered $10 front-row seats through a digital lottery system and created viral social media content through sidewalk performances
The Broadway Blockchain, which used NFTs to sell premium tickets and digital memorabilia to collectors
The Hamilton Hologram Experience, which projected performances in shopping malls across America to promote the show
The Miranda Method, which allowed fans to subscribe to exclusive streaming performances months before the official Broadway opening