Which major religious organization pioneered the use of 'lifestyle segmentation' marketing in the 1990s, categorizing potential members by values and beliefs rather than demographics?

Throughout history, religious organizations have employed various marketing strategies to spread their messages and grow their communities. From ancient temples to modern megachurches, religious institutions have developed sophisticated approaches to attract and retain followers. This trivia question explores a fascinating intersection between marketing innovation and spiritual outreach in the modern religious landscape.

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The Church of Jesus Christ of Latter-day Saints (Mormon Church)
Evangelical Protestant megachurches
The Catholic Church's New Evangelization program
The International Society for Krishna Consciousness (ISKCON)