Which gaming company's loyalty program was the first to offer exclusive in-game cosmetics, early access to new titles, and a subscription service all in one membership?

In the competitive world of gaming, loyalty programs have become essential tools for retaining players and building communities. From simple punch cards to sophisticated digital ecosystems, these programs have evolved dramatically over the years. One program in particular revolutionized how game companies think about player retention and community building. Test your knowledge about this landmark loyalty initiative that changed how the gaming industry approaches customer relationships.

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Xbox Game Pass (Microsoft)
Steam Rewards (Valve)
PlayStation Plus (Sony)
Epic Games Store Rewards (Epic Games)