Which major retailer first introduced a modern points-based customer loyalty program in 1981 that became the template for many loyalty programs we see today?

Customer loyalty programs have become a cornerstone of retail strategy, but do you know which retailers pioneered these now-ubiquitous systems? This trivia question explores the origins of modern loyalty programs that have transformed how retailers build long-term customer relationships. Test your knowledge of retail innovation history and see if you can identify which major company first implemented the modern points-based loyalty program that would become the template for countless others to follow.

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American Airlines (AAdvantage)
Starbucks (Starbucks Rewards)
Sears (Shop Your Way)
Walmart (Walmart Rewards)