Which sportswear company famously used Norse mythology for market segmentation in the 1990s, naming their premium running shoe line after the Norse god of speed and agility?

In the 1990s, a major sportswear company launched a revolutionary marketing campaign based on Norse mythology to reposition their brand in the competitive athletic wear market. This campaign transformed their market segmentation strategy and created one of the most recognizable product lines in sports apparel history. Test your knowledge about this fascinating intersection of ancient mythology and modern retail strategy!

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Nike with their 'Hermes' collection
Reebok with their 'Loki' series
Adidas with their 'Thor' footwear
Puma with their 'Vidar' line