Which film is credited with pioneering the viral marketing strategy that included fake websites, mysterious clues, and an elaborate alternate reality game (ARG) for promotion?

Marketing campaigns can make or break a film's success at the box office. Some promotional strategies become legendary in their own right, creating cultural phenomena that extend far beyond the movie itself. This poll tests your knowledge of innovative marketing campaigns that transformed how films are promoted in the entertainment industry. Can you identify which groundbreaking strategy changed the game for film marketing?

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The Blair Witch Project (1999)
The Dark Knight (2008)
Cloverfield (2008)
Inception (2010)