Which company's famous pricing experiment in the 1990s demonstrated that placing a more expensive item next to the target product increased sales of the target by over 30%?

Price anchoring is a powerful psychological pricing strategy used by retailers to influence consumer perception of value. By establishing a reference point (the anchor), retailers can make subsequent prices seem more attractive. This trivia question tests your knowledge about a famous retail pricing experiment that demonstrated the anchoring effect in action and significantly influenced modern pricing strategies across various industries.

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Williams-Sonoma with their bread makers
Best Buy with their television displays
Apple with their original iPod lineup
IKEA with their furniture showrooms