Which celebrity pioneer created a direct-to-consumer beauty brand that reached $1 billion valuation (unicorn status) faster than any other in history through its innovative social media marketing approach?

Many celebrities have ventured into retail, but some have created truly innovative business models that changed how we shop. Beyond just lending their names to products, these famous entrepreneurs have revolutionized retail with unique approaches to marketing, distribution, and customer engagement. Test your knowledge about which celebrity pioneered a groundbreaking retail strategy that others have since attempted to replicate.

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Rihanna with Fenty Beauty
Kylie Jenner with Kylie Cosmetics
Jessica Alba with The Honest Company
Lady Gaga with Haus Laboratories