Which company first popularized Singles' Day (11.11) as a major shopping festival, transforming it from a celebration of being single to a global retail phenomenon?

Singles' Day (November 11 or 11.11) has transformed from an anti-Valentine's celebration in China to the world's largest shopping event. This retail phenomenon generates billions in sales within 24 hours, dwarfing Black Friday and Cyber Monday combined. Major e-commerce players have turned this day into elaborate shopping festivals with livestreaming, celebrity performances, and flash deals. Test your knowledge about this retail juggernaut that's reshaping global commerce patterns and setting new benchmarks for digital retail innovation.

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