Which celebrity was the first to launch a direct-to-consumer beauty brand that operated exclusively through e-commerce, pioneering the celebrity digital retail model?

In today's retail landscape, celebrities have become powerful drivers of digital transformation strategies. Beyond traditional endorsements, many famous personalities have revolutionized how brands connect with consumers through innovative digital channels. This trivia challenges you to identify which celebrity pioneered a significant retail digital transformation that changed how brands leverage famous personalities in the digital age.

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Kylie Jenner with Kylie Cosmetics (2015)
Rihanna with Fenty Beauty (2017)
Jessica Alba with Honest Beauty (2015)
Lady Gaga with Haus Laboratories (2019)