Which major film studio initiative was launched in 2011 to combat declining physical media sales by allowing consumers to purchase, collect and access movies digitally across multiple platforms?

The film and television industry has undergone massive technological transformations that have changed how content is produced, distributed, and consumed. From physical media to streaming platforms, from traditional theaters to mobile viewing experiences, the customer journey in entertainment consumption has evolved dramatically. This trivia question explores a significant milestone in how major studios adapted their distribution strategies to changing consumer behaviors.

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UltraViolet
Disney+
Movies Anywhere (formerly Disney Movies Anywhere)
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