What retail design feature is known as the 'Gruen Transfer' or 'Gruen Effect', named after architect Victor Gruen?

Retail design is a fascinating blend of psychology, architecture, and marketing strategy. Shopping malls are meticulously designed to influence consumer behavior in subtle ways that most shoppers never consciously notice. This trivia question explores one of the lesser-known but scientifically proven design tactics used by retail developers to maximize sales in modern shopping centers. Test your knowledge about the hidden psychology of retail spaces!

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