Which innovative endorsement structure did NBA star Stephen Curry negotiate with Under Armour that revolutionized athlete-brand partnerships?

Product endorsements have transformed the sports industry, creating powerful marketing channels and revenue streams. Top athletes now earn more from brand partnerships than from their athletic careers. But how well do you understand the business mechanics behind these lucrative deals? Test your knowledge about the economics and strategy of sports product endorsements in this trivia challenge!

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An equity stake in the company and a dedicated sub-brand (Curry Brand)
A performance-based contract where payments increased based on Golden State Warriors' wins
Exclusive rights to design all Under Armour basketball products
A profit-sharing model based on direct shoe sales through his social media channels