Which revolutionary digital marketing strategy did Hamilton's production team pioneer in 2020 that transformed Broadway's audience engagement model?

When the COVID-19 pandemic forced theater closures worldwide, one Broadway production company made a revolutionary marketing decision that changed the game for performing arts digital engagement. This innovative approach not only kept their brand relevant during lockdowns but created an entirely new revenue stream that continues today. Test your knowledge about this groundbreaking performing arts marketing strategy that has since been adopted by theater companies globally.

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They released the filmed version on Disney+ instead of waiting for theaters to reopen, reaching 2.7 million new viewers in the first month
They created a subscription-based app with exclusive backstage content and virtual meet-and-greets with cast members
They launched an interactive virtual reality experience allowing users to "attend" performances from home using VR headsets
They developed a TikTok campaign featuring cast members teaching choreography that generated 500 million views within weeks