Which gaming platform first introduced a loyalty program that rewarded players with actual games rather than just discounts or points?

Customer loyalty programs have evolved dramatically in the gaming industry, transforming from simple point systems to complex ecosystems that reward players across multiple dimensions. These programs not only drive retention but have become strategic tools for game developers to gather player data, encourage specific behaviors, and create community. This trivia question focuses on a groundbreaking loyalty innovation that changed how players engage with gaming platforms.

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Epic Games Store with its weekly free games program
Steam with its seasonal sale badge collection system
Xbox Game Pass with its rewards point system
PlayStation Plus with its monthly game collection