Which linguistic device is primarily used in Apple's famous slogan 'Think Different' that contributed to its effectiveness as a brand message?

In the world of marketing and branding, language plays a crucial role in how consumers perceive and remember products. Linguistic elements in slogans and brand messaging can dramatically impact recall and emotional connection. This trivia question explores how major brands have leveraged linguistic devices to create some of the world's most memorable marketing campaigns, demonstrating the powerful intersection of linguistics and product marketing.

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Grammatical subversion (using an adjective 'different' where an adverb 'differently' would be grammatically conventional)
Alliteration (repetition of initial consonant sounds)
Portmanteau (blending of two words to create a new word)
Euphemism (substituting a mild expression for one considered harsh)