Which artist famously disrupted the traditional music industry model by releasing their album with no prior announcement or marketing in 2013, establishing the 'surprise drop' as a major product launch strategy?

The music industry has seen some revolutionary product launches over the decades, with artists and labels devising innovative strategies to capture attention and drive sales. This poll tests your knowledge about one of the most groundbreaking album launches that changed how music products are released and marketed to audiences worldwide. Can you identify the correct pioneering release strategy?

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• Beyoncé with her self-titled album 'Beyoncé'
• Radiohead with 'In Rainbows'
• Drake with 'If You're Reading This It's Too Late'
• Taylor Swift with '1989'

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