Which gaming endorsement deal is widely considered the most lucrative in history, reportedly worth over $1 billion?

In the competitive world of gaming, brand partnerships and celebrity endorsements can make or break a title's success. From professional athletes appearing on game covers to movie stars lending their likeness to characters, these marketing deals drive awareness and sales. But one endorsement deal stands above the rest as the most lucrative in gaming history. Test your knowledge about this record-breaking partnership that changed how we think about gaming promotions!

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