Which pharmaceutical company was the first to launch direct-to-consumer (DTC) TV advertising for prescription medication in the United States after FDA regulations changed in 1997?

In the competitive world of pharmaceutical marketing, some campaigns have changed the industry forever. These innovative approaches not only boosted sales but transformed how medical products are marketed to both healthcare professionals and patients. Test your knowledge about breakthrough pharmaceutical marketing campaigns that redefined industry standards and created new paradigms for medical product promotion.

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• Eli Lilly with Prozac
• Pfizer with Viagra
• Schering-Plough with Claritin
• Merck with Vioxx

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