Which celebrity's partnership with Fenty Beauty created unprecedented customer loyalty by pioneering inclusive shade ranges, resulting in the 'Fenty Effect' across the beauty industry?

Celebrity endorsements have become a powerful tool in retail marketing strategies. When famous personalities align with brands, they can significantly influence consumer perception and loyalty. This poll tests your knowledge about a notable celebrity partnership that revolutionized brand loyalty metrics in the retail industry through innovative experiential marketing.

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Rihanna
Kylie Jenner
Lady Gaga
Selena Gomez