Which presidential campaign pioneered the use of microtargeting retail tactics by creating a proprietary database called 'Project Houdini' to track individual voter preferences and behaviors?

Political campaigns are massive retail operations, requiring sophisticated supply chain management, merchandising, and consumer behavior analysis. From campaign merchandise to grassroots organizing, successful campaigns must master retail principles to effectively reach voters. This trivia question explores how a particular presidential campaign revolutionized retail strategy in politics.

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Barack Obama's 2008 campaign
Donald Trump's 2016 campaign
George W. Bush's 2004 campaign
Bill Clinton's 1992 campaign