Which sports retailer first introduced widespread use of virtual reality 'test zones' allowing customers to virtually experience products in simulated environments before purchase?

The sporting goods industry has evolved dramatically with technological advancements and changing consumer preferences. Major sports retailers have implemented various innovative strategies to enhance the in-store experience and drive engagement. Test your knowledge about a groundbreaking retail innovation that changed how customers interact with sports products before purchase!

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• Nike with their 'Nike Pro Experience' zones
• Dick's Sporting Goods with their 'ScoreCard VR' stations
• Under Armour with their 'UA Virtual Arena'
• Adidas with their 'Adidas Reality Labs'

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