Which company introduced the first modern frequent flyer loyalty program in 1981, revolutionizing customer retention strategies across multiple industries?

Customer loyalty programs have become ubiquitous in modern retail, but they have a fascinating history dating back decades. These programs have evolved significantly from simple punch cards to sophisticated digital ecosystems that track consumer behavior and preferences. Test your knowledge about the origins and evolution of these powerful marketing tools that have transformed how businesses build customer relationships.

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American Airlines (AAdvantage)
S&H Green Stamps
Marriott Hotels
Kroger Supermarkets