Which transportation company was the first to launch a nationwide VR showroom experience allowing customers to test drive vehicles virtually before making a purchase decision?

Virtual Reality is transforming how customers shop for transportation products, from cars to boats to planes. This technology has significantly impacted customer experience, purchase decisions, and dealer operations. Test your knowledge about how VR is changing the transportation retail landscape and creating immersive shopping experiences without customers ever leaving their homes.

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Tesla with their 'Virtual Test Drive' program in 2016
Ford with their 'Immersive Vehicle Experience' platform in 2015
Toyota's 'Virtual Showroom' technology introduced in 2017
BMW's 'i Visualizer' augmented reality app from 2018