What percentage of Nike's total sales came from Nike Direct (their direct-to-consumer channels including owned stores and digital) in fiscal year 2022?

In the competitive world of sports retail, brands are constantly evolving their omnichannel strategies to meet changing consumer demands. Nike's dramatic shift toward direct-to-consumer sales has transformed the sporting goods landscape and influenced how other major brands approach retail. This trivia question tests your knowledge of Nike's groundbreaking omnichannel retail strategy that reshaped the industry.

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Around 24% (roughly one-quarter)
Around 42% (just under half)
Around 61% (nearly two-thirds)
Around 78% (more than three-quarters)