Which gaming company first used a fully in-game concert with a real-world artist as a marketing strategy that significantly boosted player engagement?

The marketing landscape for gaming and virtual worlds has evolved dramatically in recent years, with companies employing innovative strategies to promote their digital experiences. This trivia question tests your knowledge about a groundbreaking product marketing campaign that changed how games are advertised in virtual spaces. Do you know your gaming marketing history well enough to identify this pioneering strategy?

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Epic Games (Fortnite) with Marshmello in 2019
Roblox with Lil Nas X in 2020
Minecraft with Deadmau5 in 2016
Second Life with U2 in 2008