In 2009, which iconic food & beverage brand temporarily abandoned its signature color scheme for a new package design, only to revert back after just 6 weeks due to a $20 million sales drop?

In the colorful world of pop culture branding, visual identity is everything! Companies spend millions researching and protecting their signature colors that trigger instant recognition. But what happens when major brands dramatically change their colors? This trivia question explores a famous case of a pop culture giant that made a controversial color change decision that shocked consumers and became a cautionary tale in brand management circles.

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Tropicana (abandoned orange imagery for minimalist design)
Coca-Cola (changed from red to blue cans)
M&M's (swapped all traditional candy colors)
Doritos (removed triangular chip imagery from packaging)