Which globally recognized architecture firm controversially rebranded in 2015, replacing their distinctive serif logotype with a minimalist sans-serif logo to reflect their evolution from traditional to contemporary design approaches?

Corporate logos in architecture firms often reflect design philosophy and evolving industry trends. The most successful architectural practices understand that their visual identity communicates their approach to design, materials, and space. This trivia challenges you to identify which renowned architecture firm underwent a significant rebranding that sparked industry-wide conversation about minimalism versus heritage in visual identity.

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Foster + Partners
Zaha Hadid Architects
Gensler
Skidmore, Owings & Merrill (SOM)