Which innovative retail strategy helped Celestron telescope company significantly increase market share against competitors like Meade Instruments between 2015-2020?

Celestron is one of the world's leading brands in astronomical telescopes and equipment. The company has revolutionized how amateur astronomers access the stars through innovative retail approaches and product development. This trivia question explores how Celestron transformed its retail strategy in the 2010s to address changing consumer behaviors and market challenges in the specialized astronomy equipment market.

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Implementation of augmented reality 'SkyView' stations in specialty stores allowing customers to preview night sky views through different telescope models
Development of subscription-based 'Astronomy Box' monthly equipment packages with seasonal viewing guides
Partnership with SpaceX to create exclusive branded product packaging featuring actual satellite imagery
Introduction of the industry's first cryptocurrency payment system called 'StellarPay' with astronomical-themed NFT rewards