Which company holds the record for the most expensive logo redesign in retail history, costing approximately $211 million when they updated their brand identity in 2008?

Brand identities are crucial in retail, but some companies have invested staggering amounts in logo redesigns. In the world of corporate branding, some logo changes have broken records for their astronomical costs, often generating controversy about whether the investment was justified. Test your knowledge about a famous logo redesign that holds a world record for its expense!

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Pepsi
Apple
Microsoft
Walmart