Which film franchise pioneered the modern approach to transmedia storytelling, with a business model that generated more revenue from merchandise sales than from box office receipts?

The film industry isn't just about making great movies—it's also about building powerful brands that resonate with audiences across multiple platforms. This poll explores how major film franchises have leveraged brand storytelling to extend beyond the theater and into our everyday lives. Test your knowledge about the business strategies behind some of Hollywood's most successful franchises!

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• Star Wars (1977)
• The Marvel Cinematic Universe (2008)
• Harry Potter (2001)
• The Lord of the Rings (2001)

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