Which marketing strategy, first widely popularized by Bungie for Halo 2 in 2004, created an interactive puzzle-solving experience that blended real-world and digital clues to promote game releases?

In the competitive landscape of gaming, marketing strategies can make or break a product launch. One particular strategy revolutionized how games are promoted and has since become an industry standard practice. Test your knowledge about this significant marketing innovation that changed how games reach their audience and build anticipation before release.

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Alternate Reality Games (ARGs)
Early Access Beta Programs
Influencer Unboxing Campaigns
Cross-Platform Loyalty Rewards