Which pharmaceutical company's direct-to-consumer campaign famously turned a common condition from a 'lifestyle issue' into a medical diagnosis, resulting in over $1 billion in annual sales for their drug Viagra?

The medical industry has seen numerous groundbreaking marketing campaigns over the decades. Some advertisements have not only boosted sales but also changed public perception about certain conditions and treatments. This trivia question explores one of the most influential pharmaceutical marketing campaigns in history that transformed how a common condition was viewed and treated.

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