Which major sports brand pioneered the concept of 'House of Innovation' flagship stores featuring personalized shopping experiences, digital product customization, and exclusive member zones?

The sports retail landscape has evolved dramatically with technological advancements and changing consumer behaviors. Major athletic brands constantly compete through innovative retail strategies and memorable marketing campaigns. This trivia tests your knowledge about a groundbreaking retail expansion strategy that transformed how consumers interact with sports merchandise.

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Nike
Adidas
Under Armour
Puma