Which celebrity's merger with Authentic Brands Group in 2019 created a retail powerhouse that saved Barneys New York and Forever 21 from bankruptcy?

The world of retail has been transformed by celebrity endorsements and partnerships, but some famous people have gone beyond mere sponsorship to create powerful brand mergers that reshaped entire market segments. This trivia question tests your knowledge of a particularly influential celebrity brand merger that revolutionized an industry segment and created a billion-dollar empire.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Rihanna (with her Fenty Beauty line)
Jamie Salter and David Beckham
Shaquille O'Neal (with his strategic investment and brand ambassador role)
Jessica Simpson (with her fashion collection)