Which 1980s toy brand dramatically reversed its declining sales in 2014-2015 by embracing nostalgia marketing and partnering with the Netflix show 'Stranger Things'?

Pop culture is cyclical, with brands often resurging decades after their initial popularity. One of the most remarkable brand revivals in recent pop culture happened when a struggling company made a bold decision to lean into nostalgia marketing. This strategic pivot not only saved the brand from bankruptcy but transformed it into a cultural phenomenon again. Test your knowledge of this fascinating retail resurrection story!

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