Which pharmaceutical product's launch in 1997 pioneered direct-to-consumer advertising in the US, leading to a revolutionary shift in medical marketing strategies?

The pharmaceutical industry has seen numerous innovative product launches that transformed both treatment approaches and marketing strategies. These launches often represent pivotal moments in medical history, combining scientific breakthroughs with sophisticated marketing campaigns. Test your knowledge about one of the most significant medical product launches that changed how pharmaceutical companies approach marketing to healthcare professionals and patients alike.

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Viagra (sildenafil citrate)
Lipitor (atorvastatin)
Prozac (fluoxetine)
Claritin (loratadine)