Which athlete's endorsement deal is credited with saving Nike as a company in the 1980s, creating the first billion-dollar athlete-endorsed product line?

Celebrity endorsements have transformed product marketing throughout history, creating some of the most memorable campaigns and unexpected sales boosts. This trivia question focuses on a particularly influential celebrity-brand partnership that changed the trajectory of a company's success and set new standards for athlete endorsements in the retail world.

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Michael Jordan with Air Jordan
Bo Jackson with the 'Bo Knows' campaign
Andre Agassi with the 'Challenge Court' collection
Magic Johnson with the 'Air Force' line