Which retail marketing innovation, first introduced in the 1930s but popularized in the 1950s, revolutionized book sales by dramatically increasing visibility of certain titles and creating the modern concept of the 'bestseller'?

Before the digital age transformed book marketing, publishers employed various innovative strategies to promote literature and build author brands. This trivia question explores one of the most significant marketing innovations in publishing history that changed how readers discovered and engaged with books. Test your knowledge about the intersection of retail marketing strategy and literary promotion!

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The New York Times Best Seller List
Book-of-the-Month Club subscription service
Author signing tours at bookstores
Window displays featuring book jacket art