Which prescription medication was featured in the first ever direct-to-consumer (DTC) television advertisement in the United States?

The pharmaceutical industry revolutionized its marketing approach in the 1990s when regulators allowed direct-to-consumer (DTC) advertising of prescription medications. This shift fundamentally changed how pharmaceutical companies engage with patients and how patients interact with their healthcare providers. This trivia question explores a pivotal moment in medical product marketing history that transformed the relationship between drug manufacturers, healthcare providers, and patients.

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Claritin (loratadine) for allergies
Prozac (fluoxetine) for depression
Lipitor (atorvastatin) for high cholesterol
Viagra (sildenafil) for erectile dysfunction