Which Broadway musical pioneered the strategy of releasing a themed makeup collection with a major cosmetics brand before the show even opened, creating unprecedented pre-show buzz?

The performing arts industry has embraced innovative marketing and product collaborations to reach new audiences and create memorable brand experiences. Major theatrical productions often create unique merchandise, engage in brand partnerships, and develop distinctive marketing campaigns. How well do you know the product strategies behind some of Broadway's biggest hits? Test your knowledge of theatrical merchandising and branding in this challenging trivia question!

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Wicked (with MAC Cosmetics)
Hamilton (with Fenty Beauty)
The Lion King (with Urban Decay)
Dear Evan Hansen (with Glossier)