Which innovative digital marketing strategy did the Broadway musical 'Hamilton' pioneer that revolutionized ticket sales and became a standard practice for major productions?

The performing arts world has undergone significant digital transformation, particularly in how theater productions are marketed and tickets are sold. Broadway shows and other performing arts venues have embraced innovative digital marketing strategies and mobile commerce solutions to reach audiences. This poll tests your knowledge about the intersection of performing arts and digital marketing trends that have reshaped audience engagement.

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Digital lottery system allowing fans to enter online for low-cost premium seats, creating viral engagement and expanding audience demographics
Augmented reality playbills that allowed theatergoers to scan programs for exclusive behind-the-scenes content
Subscription-based streaming service that offered monthly access to recorded Broadway performances
Social media influencer program that paid Instagram celebrities to attend and promote shows to their followers