Which major beauty brand was the first to launch an AR 'virtual try-on' app allowing customers to test makeup products using their smartphone cameras?

The integration of augmented reality into retail has transformed how consumers interact with products before purchase. This technology has been particularly revolutionary in certain sectors, allowing customers to virtually 'try on' products from home. Major brands have invested heavily in these technologies, but which one pioneered this trend in their specific category? Test your knowledge of how AR is reshaping the retail landscape in pop culture and fashion!

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L'Oréal (with their 'Makeup Genius' app in 2014)
Sephora (with their 'Virtual Artist' app in 2016)
MAC Cosmetics (with their 'Virtual Mirror' in 2017)
Kylie Cosmetics (with their 'Kylie Try-On' feature in 2018)