Which global retailer created a dedicated product line called 'Rangoli' specifically designed for Diwali celebrations, featuring traditional designs created by artisans from different regions of India?

Traditional cultural celebrations represent massive retail opportunities, with businesses developing specialized products and marketing campaigns around these events. Cultural sensitivity and authenticity in these campaigns can make or break a brand's reputation within specific communities. Test your knowledge about how global retailers have approached cultural marketing and product development for traditional celebrations around the world.

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IKEA
Walmart
Target
Carrefour